According to analysts at our sibling organization Omdia, Valve's hardware efforts will continue to focus on monetizing existing Steam users instead of reaching new customers. They estimate that approximately 40,000 Steam Controllers are ready to ship in the United States. If you use the Nintendo Switch 2 Pro Controller's projected 32 percent attachment rate as a point of comparison, that might mean about 125,000 Steam Machines will be sold in the device's initial launch window. Image by Game Developer Those aren't mass market numbers, but it's worth looking at how Valve's market strategy has i
'Millimeters matter:' Making the Steam Controller 'just work'… According to analysts at our sibling organization Omdia, Valve's hardware efforts will continue to focus on monetizing existing Steam users instead of reaching new customers. They estimate that approximately 40,000 Steam Controllers are ready to ship in the United States. …
… A few weeks ago, Valve sent Game Developer a pair of Steam Controllers to test out, giving us a rare first look at this cutting-edge hardware. …
… Here's a rundown of how much the Steam Controller will cost in other major markets: Canada: $149 CAD EU: €99 UK: £85 Australia: $149 AUD Poland: 419 PLN Valve explained pricing varies by region due to "distribution costs, import duties and tariffs, and market conditions." Earlier this year, Valve s… …
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… In short: you're paying more for console hardware because of Donald Trump's war on Iran and generative AI hucksters. …
… That doesn't make sense. it's very much a case of let's measure our growth, grow at a responsible rate, serve our customers and not overextend ourselves." Hardware might be the focus right now, but subscriptions are expected to drive growth in the long-term. …
Design PC We tested the Steam Controller We tested the Steam Controller This week on the Game Developer podcast, we're diving into Valve's newest piece of hardware: the Steam Controller. by Game Developer Podcast May 1, 2026 Production The secret to Overwatch's revitalization? …
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… Both claim Nintendo should be ordered to dish out tariff refunds to people who were made to pay more for hardware impacted by those price hikes. …
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