Capcom's Pragmata tops 2M sales within first month
… As announced today by the company, Capcom attributes the success to "marketing initiatives" such as the early release of a playable demo. …
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Denmu announces 'auteur-first' $50 million fund for game devs
… "We never start assessing a game by looking at a "comp chart" or a '“marketing matrix,' he said. …
How the Nex Playground intends to become 'as big as the Wii'
… "We have brought in a full performance marketing team who understand how to reach and segment gaming audiences. …
Arc Raiders tops 16 million sales and could be heading to China
…The publisher claimed that ongoing success demonstrates its ability to build global franchises at scale, and described Arc Raiders as the "most successful release in company history." Notably, Nexon said it has…
PlayerUnknown Productions lays off staff and halts development
… Related: Update: Team17 has laid off members of its marketing and communications department "Please stand by for more information on this over the coming weeks, which we will communicate here on Steam and on our Discord," concludes the statement. …
'A new industry with a new identity:' Canadian devs in 2026
… I could work with some smaller marketing agencies. …
Illuminaria: The First Guatemalan Video Game on Nintendo Switch
…Market access and visibility are constrained by a lack of exposure to international markets and distribution channels. Despite these obstacles, game devs in developing countries demonstrate resilience, creativity, and determination. Illuminaria: A…
The VR Industry Can Learn from Filmmaking to Portray Immersion
… With virtual reality titles now emerging with a consistent balance of gameplay and art styles, the attention next could be collectively turned to how to sell immersion as an entertainment mode to an audience on the fence of making the investment, starting with marketing. …
How Treachery in Beatdown City's DLC Ultra Remix makes the game "spiritually complete"
… Now for our marketing campaigns, I have an ever-growing list of musicians who don’t make game music who I want to work with. …