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Take-Two Interactive

Take-Two Interactive Software, Inc. is an American video game publisher and developer headquartered in New York City.

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eurogamer.net

Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"

… "I think the bare case for big entertainment companies is somehow that AI tools will mean everyone can create hits, but that doesn't stand to reason." Though no plans have been revealed at Take-Two in order to take advantage of recent AI tools, Zelnick doesn't shoot down the idea of creating "asset… …

Mar 17, 2026 · News by Fran Ruiz Contributor
eurogamer.net

In the wake of $100 GTA 6 rumours, Take-Two still won't give an actual price, but says "our job is to charge way, way, way less of the value"

… As for how Take-Two will measure the success of GTA 6 - a question Zelnick admitted he is "terrified" of, though didn't elaborate why - the CEO said the company's focus will be on players' experiences, rather than how it performs financially that said, one analyst has predicted GTA 6 will make $7.6… …

Apr 29, 2026 · News by Victoria Phillips Kennedy News Reporter