… Jonathan McKay - previously a director at Meta and head of growth for ChatGPT and OpenAI - will take the role of head of growth at Xbox. …
… Circana also reported that spending on console content was "the primary driver of the growth", with spending on console up 21 percent compared to this time last year. …
… In an internal memo to staff seen by The Verge , Xbox leader Asha Sharma reportedly wrote: "Growth slowed down and subscriber loss accelerated after the pricing and SKU changes last year. …
… As for general strategy shifts for Sony, Elliot does also point to two substantial events that could lead to a pivot: its struggle to deliver on its live service bets, and China's growth in appetite for games in recent years. …