… It reflects a decision to be deliberate in how we show up for the players who care most about this brand." Does it though? …
… Of course, it's hard to imagine Epic suddenly calling it quits, but if the downward trend in player retention and spending that was felt in 2025 and into 2026 continues, that might leave room for things to change. …
… Last week, we reported that Xbox had been rebranded as XBOX after Sharma polled players on their preference between Xbox and its shoutier sibling, XBOX. …
… According to the press release, the game was among Steam's Top Sellers list at launch, reaching over 130,000 concurrent players. …
… And progression is built around a slow XP levelling grind, tied to unlockable tools and cosmetics, that would be much more at home in a multiplayer game hellbent on player retention. …