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Showing top 28 results for "platform controversy"

eurogamer.net

"It didn't feel like Xbox" - Microsoft confirms new Xbox boss scrapped controversial This is an Xbox ad campaign as part of brand "reset"

… Microsoft's This is an Xbox campaign - reportedly the brainchild of former Xbox president Sarah Bond - launched back in 2024, effectively decoupling the Xbox brand from its traditional console home and repositioning it as a device-agnostic platform accessible on everything from mobile to laptops. …

Mar 30, 2026 · News by Matt Wales News Reporter
eurogamer.net

"Mass layoffs" expected at FC 27 and Star Wars Jedi developer EA, as controversial $55bn buyout by Saudi Arabia's PIF and Donald Trump's son-in-law is made official

… Together, we'll invest boldly, accelerate innovation, and build the next generation of games and experiences for the hundreds of millions of players and fans who inspire us every day." "Having been a minority investor in the company for more than five years, we have a deep understanding of EA's uni… …

Aug 5, 2026 · News by Connor Makar Staff Writer