Filtered by topic: Electronic Arts Clear ✕
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… Announcing the initiative, EA claimed its new platform would transform "how brands connect with audiences through digital and real-world experiences across its global portfolio of games." More specifically, it's envisaging "dynamic, real-time" ad placements that it insists will "enhance, not disrup… …
… Pretty solid streak, ey? Needless to say, EA no longer has the World Cup licence after breaking its partnership with FIFA over higher licensing fees and rebranding its famous year football games into EA Sports FC . …
… In a recent video by Nate Miller AKA TheFutAccountant , a football game YouTuber, he speaks on the publicly available Steam daily active users for EA Sports FC 26. On its own, these figures are impressive. According to SteamCharts , the game had a 24-hour peak of 122,006 concurrent users. …
… Unfortunately, now that EA has been saddled with $20bn in debt , the publisher is expected to more aggressively leverage its biggest franchises, potentially leaving little room for single-player games or those that don't have the earning potential of EA Sports FC Ultimate Team or Apex Legends . …
… Hardy worked at EA on sports games for 17 years, "the majority of which was on FIFA", McHardy noted on his LinkedIn profile . McHardy was an executive producer before leaving EA in 2023. …
… "Sports, it's a bit easier to imagine what that looks like because what you're really trying to do is mirror the real-world experience," Dao said. But what about non-sports games? EA's already attempted it, and apparently quite successfully. …
… Even setting aside the other huge question surrounding this deal, in the potential impact on EA's games' politics and themes - and LGBT+ stories, developers, and fans in particular - it seems unlikely that the EA we know today will be the same company we'll see in a few years' time.
Electronic Arts CEO Andrew Wilson took home a $38.7m bonus for the 2026 financial year, as the company's games such as Battlefield 6 performed well, met "all milestones", and a new AI strategy was executed. …
… EA shareholders also approved the merger last December , so as EA states in the 8k, the path is clear for the deal to go through. …
… I think there's a real rise of creativity that comes from removing some of the tedious tasks about development." Miele's positive comments follow a report by Business Insider last October claiming EA leadership had spent the year "urging its nearly 15,000 employees to use AI for just about everythi… …