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eurogamer.net

"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles

… "Our job as Xbox, as we continue on in our next generation, is to take into consideration what's happening in the world and build the best experience for our players." The broader picture here is the component pricing crisis caused by huge AI datacenter demand for memory and storage chips that powe… …

Aug 27, 2026 · News by Robert Purchese Associate Editor