… Overnight, Take-Two CEO Strauss Zelnick allayed fears that that Grand Theft Auto 6 may not launch in November after all, and reiterated that the game's marketing push will begin this summer. …
… Sharma has pushed forward some bold initiatives to help combat this, including a revamp of the leadership team and a new Discord x Game Pass partnership . …
As we eagerly await GTA 6's marketing push to kick off, Grand Theft Auto 5 and GTA Online continue to make millions of dollars each month , so it's not surprising to see Take-Two push to consolidate multiplayer mods around FiveM, the platform it acquired back in 2023 . …
New Xbox CEO Asha Sharma has announced the collaboration between Discord and Xbox will continue, as the renewed Game Pass push continues. …
… Of course, the launch of Forza Horizon 6 is what gave Xbox the sales push, even if it was only a 12 percent bump. …
… I know Rockstar defiantly does its own thing, showing trailers on its terms whenever it feels like it, but PlayStation does have a marketing deal for GTA 6, so however that materialises will be interesting to see. …
… So, with that in mind, it's not a huge surprise Sony is pushing to garner the attention of GTA 6 players looking for the best console to play it on. …
… According to his sources, Xbox is also planning major cuts to marketing budgets as well as other areas of the business. …
… News GTA 6 might be pushed back another half year, but at least GTA 5 looks set to come back to PS Plus Santos Claus is coming to town. …
… This surprise announcement comes off the back of Nintendo investors reportedly voicing concerns that the Switch 2 is "deeply unprofitable" due to the ongoing components crisis, resulting in a push for a price bump. …