Sony also announced a partnership with Bandai Namco Holdings for an AI and future technology pilot. Elliot describes himself as skeptical about generative AI, by analyst standards, and sees this as a continuation of the wider business partnership between the two giants. For Elliot this is really a continuation of Sony and Bandai's 2025 partnership. That partnership, among things like "IP expansion" and "joint content development", included what Sony described as "jointly developing and operating entertainment-related technologies and services", which Elliot believes this AI pilot announcement
PS6 delays, cross-gen games, and more subscriptions - what Sony's latest financials could mean for PlayStation fans in the future… Elsewhere in today's financial report, Ubisoft said it was "accelerating" investment behind its "first playable generative AI experience" Teammates. Announced back in 2025, Teammates was initially described as an AI "experiment" built around the mechanics of a first-person shooter. …
… Not only that, a coinciding presentation by CEO Hiroki Totoki put Sony's keen interest in AI on full display , with the company seemingly embracing the technology, in certain forms, even as it admits the generative AI boom has hurt its console sales. …
… "We will not implement assets generated by AI into our games," Capcom stated, adding that it won't be shying away from "proactively" using other AI tools "as a contributing technology to improve the efficiency and productivity of the game development process." How all those things are likely to be … …
… When further asked how generative AI has improved the efficiency of the development process, and specifically what it is being used for, Capcom replied: "We are seeing a certain degree of effectiveness from the use of generative AI for improving operational efficiency. …
… Shared screenshots of the PlayStation generative AI support of debatable validity did little to lessen confusion around the matter. …
… We need to do more, but there are constraints here." The elephant in the room here is the generative AI boom and its impact on hardware prices . …
… We're also getting .gifs in chat for tier 2 and tier 3 subscribers – I can't decide if that's a good or a bad thing – and "several updates designed to help creators earn more, including Creator Badge Drops, Mythic Trains, Creator Sponsorships and the expansion of Bounty Board campaigns to Affiliate… …
… He revealed a "small group of people" have "been looking at some AI stuff," adding it's also "taught him some stuff" before underlining he isn't "worried about AI taking over creative writing" anytime soon. …
… Or some things we were already using it for, without specifically talking about what they were trying to use it for." That dovetailed with "talk about the inevitable use of it, and how it would change the way games would be made." This same source explained that conversations around generative AI w… …
… Meanwhile there's an implied promise of more updates to the current generation of Xbox hardware - "we are investing in it as a first-class experience again," Sharma said - and notably a few lines on the promise of affordability. …