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Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals

Xbox Game Pass lost millions of subscribers following the fall 2025 price hike , Xbox's chief strategy officer Matthew Ball has revealed. …

Jun 9, 2026 · News by Connor Makar Staff Writer

eurogamer.net

Fresh off the news that Xbox is cutting Game Pass pricing, reports emerge of a new "Starter Edition" tier that bundles in a Discord sub

… Does more tiers of Game Pass satisfy this? Currently, there are three tiers of Xbox Game Pass, Essential, Premium and Ultimate, priced in the UK at £6.99, £10.99, and £16.99 a month respectively. …

Apr 24, 2026 · News by Robert Purchese Associate Editor

eurogamer.net

Xbox users have revived a clever EA Play loophole that scores 10 months of Game Pass Ultimate for £77, saving over £92 after the price drop

… Buy one month of Game Pass Ultimate. …

Apr 24, 2026 · Deals by Robert Anderson Senior Editor, Commerce

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Following new CEO Asha Sharma’s "value" push, Xbox drops Game Pass prices by $7 but reveals new Call of Duty games will now face a year-long wait for subscribers

… "Long term, we will evolve Game Pass into a more flexible system which will take time to test and learn around." It seems like today's announcement is the beginning of that cycle. But a focus on pricing isn't Sharma's only impact on Xbox so far. …

Apr 21, 2026 · News by Dom Peppiatt Deputy Editorial Director

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eurogamer.net

Good timing? Tomb Raider: Definitive Edition is getting a physical Switch 2 release from Limited Run Games following last year's shadow drop on the eShop

4d ago

eurogamer.net

PlayStation Plus Extra and Premium's announcements of monthly new games are being changed in some territories, and players aren't happy about it

4d ago

eurogamer.net

As we brace for more layoffs, Microsoft reportedly stops Game Pass deals for third-parties, and the question is 'for how long'?

6d ago

eurogamer.net

The latest indie mega-sensation is Meccha Chameleon, an artsy hide-and-seek game, which has sold an astronomical amount in only two weeks

1w ago

eurogamer.net

The Xbox Game Pass price cut is working, Asha Sharma reportedly tells staff, but "we will not solve this in one moment or one launch"

Microsoft's recent decision to cut the price of Xbox Game Pass seems to have done what it was designed to do and increase Game Pass subscriber activity. …

May 29, 2026 · News by Robert Purchese Associate Editor

eurogamer.net

New Xbox boss Asha Sharma teases a Discord partnership as part of a renewed Game Pass push, days after significant price cut announced

… In a leaked internal memo, Sharma also shared that she felt Game Pass had become "too expensive for players" , which helps explain the recent price cuts. Love Eurogamer.net? …

Apr 23, 2026 · News by Connor Makar Staff Writer

eurogamer.net

New Xbox CEO reportedly admits Game Pass "has become too expensive for players" in leaked memo

… "Long term, we will evolve Game Pass into a more flexible system which will take time to test and learn around." Towards the end of last year, Xbox Game Pass got a massive price hike , along with a shake up of its various tiers. …

Apr 14, 2026 · News by Victoria Phillips Kennedy News Reporter

eurogamer.net

Microsoft CEO promises Xbox is "recommitting" to its core fans, as newly-appointed Xbox boss admits "we know we have work to do to"

… For UK subscribers, Game Pass Ultimate changed from £22.99 per month to £16.99 per month. PC Game Pass, which was £13.49 per month, dropped down to £10.99 per month. These Game Pass changes are one of the most significant improvements Sharma has implemented since taking on her new role at Xbox. …

Apr 30, 2026 · News by Victoria Phillips Kennedy News Reporter

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Fortnite to raise V-Buck prices later this month "to help pay the bills" after Epic Games generated over $6 billion last year

… Here are three other examples: OG Pass – 800 V-Bucks was 1,000 Music Pass – 1,200 V-Bucks was 1,400 Lego Pass – 1,200 V-Bucks was 1,400 It must be noted physical V-Bucks gift cards currently being sold will redeem for their original value, so the changes will only be applied to the new ones as they… …

Mar 10, 2026 · News by Fran Ruiz Contributor

eurogamer.net

New report claims Microsoft is considering changing Day One access to Call of Duty on Game Pass

… Windows Central's Jez Corden claims Xbox is considering taking "Call of Duty out of Game Pass this year" due to "cracks in the strategy" of its Game Pass subscription service. "I think one of the reasons Microsoft had to raise the price of Game Pass is Call of Duty. …

Apr 12, 2026 · News by Vikki Blake Contributor