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eurogamer.net

Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"

… That's not what we get paid for." Circling back to video games, he admits tools that predate Google's Project Genie have empowered more people to create games, yet among "thousands of video games" that release each year, most hits come from "large entertainment companies" and indies that generally … …

Mar 17, 2026 · News by Fran Ruiz Contributor