Sony also announced a partnership with Bandai Namco Holdings for an AI and future technology pilot. Elliot describes himself as skeptical about generative AI, by analyst standards, and sees this as a continuation of the wider business partnership between the two giants. For Elliot this is really a continuation of Sony and Bandai's 2025 partnership. That partnership, among things like "IP expansion" and "joint content development", included what Sony described as "jointly developing and operating entertainment-related technologies and services", which Elliot believes this AI pilot announcement
PS6 delays, cross-gen games, and more subscriptions - what Sony's latest financials could mean for PlayStation fans in the future… They've also been at the heart of many of Google DeepMind's breakthroughs - like Atari DQN, AlphaGo, AlphaStar and SIMA - because they're the perfect training ground for developing and testing AI algorithms. …
… Niantic Spatial has trained its model on "30 billion images captured in urban environments," it's claimed. …
… Sharma, having taken the CEO role relatively recently, also ended the "this is an Xbox" marketing campaign , saying "it didn't feel like Xbox". Sharma also said she has "no tolerance for bad AI" , among fears of the technology's spread to the Xbox console space. …
… What is Sony really doing with AI? Sony also announced a partnership with Bandai Namco Holdings for an AI and future technology pilot. …
… As reported by Toyo Keizai , and spotted by Automaton , Horii spoke about the tech at the Google Cloud Next 2026 conference, calling AI "not just a convenient tool, but a friend to each individual player". …
… Hudson added the studio will use contractors instead, and it doesn't sound like he wants to use gen-AI at all. "I just find AI to be creatively soulless," he said. …
Microsoft has lost another two long-serving members of its senior team: corporate VP of partnerships, business development, and marketing, Lori Wright, and general manager of gaming AI at Xbox, Haiyan Zhang. …
… An AI disclaimer can now be found on its Steam page . In addition, complaints surrounding the game's keyboard and mouse controls are being addressed, with Crimson Desert's latest patch aiming to improve the control scheme as well as offering other adjustments. …
… Reports also claim Crystal Dynamics is working on its own Lord of the Rings game , the same studio working with Amazon in a pair of upcoming Tomb Raider games . Whether this is the new game experience Amazon is working on, or it's something else entirely, remains a mystery. …