Should you wait for Prime Day before buying anything?
Prime Day is a great time to buy those big-ticket items, like TVs, e-bikes and outdoor equipment like grills. If you're in need of one of these beforehand, you may not be able to wait, and there are some pretty strong deals on these leading up to any event. Prime Day often has better deals than even Black Friday, so it's worth holding out for the sale if you can.
A lot. Last year, Prime Day featured over 100,000 deals, and while many of them were small discounts on tiny products, there were also a ton of great deals on those larger items mentioned above. The biggest deals will be on TVs, laptops, e-bikes and vacuums (especially robo vacs), as well as power stations and grills for the outdoors. For 2026, Amazon's announcement is already teasing early deals with up to 65% off Amazon devices and on books, Audible and Prime Video. So, that's a good place to start. We'll also be rounding up our picks for the best early deals as they drop, so you're not wadi
Amazon Prime Day begins on June 23 and runs through June 26. That's a month earlier than the usual July Prime Day, which means you can save on a range of deals a few weeks earlier. In fact, some early Amazon Prime Day deals can be found in the weeks running up to the big day, and retailers like Walmart and Best Buy are already gearing up with deals of their own to match Amazon's sales event.
While Prime Day typically takes place in July, Amazon is kicking things off a little early in 2026. This year's sale officially began yesterday and will run through June 26. We rounded up all the best deals so you don't have to dig through the thousands of deals on Amazon.