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The real answer is just about everything. We saw over 100,000 deals during last year's sale, which covered everything from the latest Apple earbuds to everyday essentials like coffee pods. Some of the absolute best deals are on top tech and big-ticket items like TVs and laptops, plus there are tons of discounts on smaller appliances like air fryers, Bluetooth speakers, and much more. Amazon has also slashed prices by up to 65% on its own devices.

Pretty much everything. Last year's sale had more than 100,000 deals, covering everything from the latest Apple gear to everyday essentials. The biggest discounts tend to land on tech and big-ticket items like TVs and laptops, but wearables, small appliances and plenty more get price cuts too. Amazon has lowered prices up to 65% off its own devices.

While Prime Day typically takes place in July, Amazon is kicking things off a little early in 2026. This year's sale started on June 23 and runs through June 26. It's ending today, but there are still tons of amazing deals available.

A Prime membership is not required to take advantage of these deals, and thousands of offers will be available to everyone. However, we do expect to see special offers and steeper discounts exclusive to Prime members. The subscription also comes with a ton of other perks, so if you've been thinking about signing up, now's a great time to do so.