Even though the silicon crunch is real, shifting the burden to consumers is a choice. If any company had the resources to ride out the chip shortage and absorb higher component costs, it's Apple. The Cupertino company's healthy profit margins have helped it weather supply chain disruptions and rocky economic waves better than others, even during the COVID downturn and the subsequent period of peak inflation. Anshel Sag of Moor Insights told CNET that Apple is simply not impervious to global market forces. Sag said he believes the tech giant held off on price hikes as long as it could, thereby
Apple's Price Hikes Aren't Just an AI ProblemEven if higher input costs justified some of Apple's recent price increases, the markups go well beyond simply covering expenses. Take the entry-level MacBook Neo, marketed as an affordable option for students, which saw a $100 price jump just months after its launch, despite no meaningful improvements in hardware features or functionality. As my colleague Matt Elliot pointed out, Apple seems to be using the widely reported memory shortage as a convenient cover to raise the Neo's price. In reality, the company exhausted its initial supply of surplus smartphone processors for its budget laptop
Apple's Price Hikes Aren't Just an AI Problem…There's also a more robust Health Radar that can now flag early signs of blood pressure changes and breathing patterns that may indicate more serious conditions. Battery life also gets a…
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…health care inequity due to their cost. “These devices are expensive, they were mostly designed and tested in young healthy people and they're marketed toward higher-income consumers,” Rosman explains. “If…
…health care inequity due to their cost. “These devices are expensive, they were mostly designed and tested in young healthy people and they're marketed toward higher-income consumers,” Rosman explains. “If…
…Even if the technology is real, so is the bubble risk. "Musk wants more money, and wants to make SpaceX a problem for the public markets, funded by the public markets, with…