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For now, a paid tier is optional, not required. Plus and Meta One subscriptions are mostly made for users who want more control and expanded features, especially influencers and businesses.  Paid subscribers will be able to add features similar to the ad options Meta has used in the past, including the ability to spotlight a Story for additional views, extend Stories by another 24 hours, add custom reactions like Super Hearts, make additional pinned chats in WhatsApp and more.  Other Plus features are more data-oriented, such as the ability to see how many people have rewatched a Story or Reel