Measuring the impact of AI agents isn’t just a box to check — it’s essential to maximizing investment. The way users define success will directly shape how well these systems deliver value. Too often, businesses deploy agents without a clear measurement framework, making it difficult to prove return on investment or identify areas for improvement. When setting up an evaluation strategy, users should consider which metrics matter most for their goals. For example: Adoption and engagement: Track whether the technology is being embraced. Metrics include how many eligible users interact with the a