… Driving growth for brands and retailers With the combined power of retailer insights, Google AI and YouTube’s immersive formats, brands can unify their brand and shopper marketing while driving performance across the entire shopper journey. …
… Romana Pawar Senior Director, Product Management, YouTube Ads Historically, brands have found it difficult to measure the full impact of their presence across organic touchpoints — such as their YouTube channel, user-generated content and creator collaborations — together with their paid advertisin… …
… Drive impact on YouTube: As the platform with the most trusted creators, YouTube is the best place for businesses to build their brand and drive performance. …
… Through a new collaboration between Kroger Precision Marketing and Display & Video 360, brands can now activate Kroger’s shopper audiences across YouTube and third-party inventory. …