AI Max Turns 1 with new ways to steer performance and expansion to more advertisers
… Final URL expansion FUE uses Google AI to identify the best destination for each search, ensuring your customers find exactly what they need when they need it. …
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We’re upgrading Dynamic Search Ads to AI Max
… In fact, AI Max for Search campaigns see an average of 7% more conversions or conversion value at a similar CPA/ROAS when using the full feature suite — search term matching, text customization and final URL expansion — compared to using search term matching alone. …
A new generation of ads for the AI era of Search
… What are some low-maintenance ways to make my home smell amazing?" We use the Gemini model to build creative tailored to that search, highlighting specific relevant features. Highlighted Answers: When people are researching, they want helpful suggestions. …