Apple grew iPhone sales in the United States during the first quarter of 2026 even as the broader smartphone market declined, fueled both by strong iPhone 17 demand and Samsung& 039;s delayed Galaxy S26 launch. iPhone 17 US iPhone sales volume rose 1.3% year over year during Q1 2026, according to C… …
… If the trend to premium models continues in Western Europe, Apple may benefit from launching the iPhone Ultra in September 2026. That's expected to start at $2,000 , and at least one analyst expects sales of around 14 million across fiscal year 2027.
… Savings on other components and a more profitable sales mix weren't enough to offset the increase. …
… Higher prices are masking a weaker PC market Falling shipments tell only part of the story. PC revenue continued climbing because manufacturers raised prices faster than demand weakened, offsetting much of the decline in unit sales. …
… That has hardly changed its offering since it launched in 2020 , so perhaps Apple Intelligence could be a way to boost sales of that bundle.
… Image credit: Counterpoint Research Apple offered smaller discounts than it did during the corresponding sales period in 2025. Older iPhones also faced weaker demand as limited components were allocated to current-generation devices. …
… New device sales will increase the number of potential users of Services, for one thing, and usage of AI tokens will drive sales of iCloud+ . …
… Forced changes could weaken one of Apple's most profitable and dependable businesses. …
… Sales that would normally spread across multiple quarters instead concentrated into Q1, tightening the window of demand. The result looks like momentum, but the underlying signal is weaker. …
… There's no question but that Apple is looking down the barrel of weaker than usual sales for the forthcoming iPhone 18 Pro . …