Record quarter leads to new $100B share buyback, increased dividend
… Earnings grew faster than revenue, showing Apple& 039;s cost structure held as the business expanded. …
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What the analysts said about Apple's record-breaking second quarter
… Those costs could weigh on margins in the coming quarters even as revenue growth remains strong. Leadership will shift from Tim Cook to John Ternus later in 2026, with Cook known for operational discipline and Services expansion and Ternus tied to hardware execution. …
Apple may be about to post another blockbuster quarter
… A stable margin profile would likely do more to reassure investors than another upside revenue print. …
Apple earnings crush Wall Street consensus again, Q2 record smashed
… Mac revenue of $8.4 billion is up from $7.95 billion. The iPad revenue of $6.9 billion is a positive move from last year& 039;s dip to $5.56 billion. Wearables, Home, and Accessories shifted from $7.5 billion in the year-ago period to $7.9 billion now. …
New Apple Card promotion could net applicants free AirPods Pro 3
… The new, more aggressive offer could represent a shift in strategy. …
Ultra branding expanding, iPhone Fold & OLED MacBook may join
… A strategy built around revenue per user Apple& 039;s hardware strategy has shifted toward increasing revenue per user as global smartphone growth slows. …
What to expect from Apple's Q2 2026 earnings on April 30
… For the Q2 2025 results, Apple saw its revenue grow 5% year-over-year to $95.4 billion. Apple revenue by unit, as of end of January 2026 For iPhone, revenue was also up from $45.96 billion in Q2 2024 to $46.84 billion in Q2 2025. …
iPhone 17 keeps driving Apple marketshare, as US smartphone sales contract
… Verizon showed the largest shift, with Apple reaching a 77% share of smartphone sales in Q1 2026. …
How Tim Cook started at Apple in 1998, and how 15 years of being the CEO ends
… Shift into Services While the bulk of Apple& 039;s revenue stems from the iPhone, a big change that Cook& 039;s Apple made was a greater focus on non-hardware elements. …
AI songs are flooding Apple Music but nobody is actually listening to them
… Its Apple Music service is part of a larger ecosystem rather than a standalone revenue engine. …