… Those pressures are colliding with broader economic challenges and increased competition across the PC industry. Apple's MacBook Neo is generating enough demand to influence notebook forecasts and increase competitive pressure throughout the market.
… Pricing and availability Global pre-orders open May 28, and shipments will begin June 4. …
… The resulting pressure has fallen hardest on entry-level and midrange phones, where manufacturers have less room to absorb higher component costs. Pressure from costs contributed to double-digit shipment declines at Xiaomi, Oppo and Vivo. …
… Memory pricing has become the main pressure point, as rising NAND and DRAM costs push component expenses higher and take up a larger share of the iPhone bill of materials. …
… Apple now treats them as an ongoing expense alongside currency shifts and component pricing. Apple has largely absorbed those costs so far and kept pricing stable across most of its hardware while posting strong financial results. …
… The personalized Siri features introduced at WWDC 2024 missed their original timetable, leaving the company under pressure to prove that the rebuilt assistant can deliver what the company promised. John Ternus will inherit that pressure when he replaces Tim Cook as CEO on September 1, 2026. …
… Apple previously felt pressure in 2022 when it thought about sourcing memory chips from YMTC , specifically for iPhones to be sold in China. …
… Chinese officials framed the move as a result of regulatory pressure, with the change following communication with regulators. The timing shows regulators are pushing beyond pricing and into how Apple controls iOS. …
… There's a case to be made for the MacBook Neo being the kind of halo product that should have withstood price pressures. …
John Ternus faces a turbulent start to his tenure as Apple CEO, including massive RAM pricing spikes that will impact the fall iPhone launch. With continued pressure to manufacture in the U.S, supply chain changes could be on the way. …