… The problem isn& 039;t just one of pricing, but also of availability. Consumers seeking external drives from Apple will have trouble finding available stock in the first place, due to constrained supplies. …
… However, the sheer size of Apple& 039;s manufacturing effort means its products aren& 039;t affected by pricing as much as others. Its long-term supply chain deals means it locks in the cost of modules at specific levels, while others may see more immediate pricing fluctuations. …
… The December quarter had a minimal impact due to memory pricing, Cook said, warning at the time that it would be more of a concern in the March quarter. …
… Too expensive, by far Service hike prices over time, and it& 039;s expected by consumers. …
… Apple has been accused of using uncompetitive pricing for its iCloud storage options in the UK. At the time, Apple gave its users 5GB of iCloud storage for free. While that may have been generous all those years ago, Which? argued that 5G wouldn& 039;t meet consumer needs in 2024 and beyond. …
… Apple appears to be less affected so far because of its previous long-term deals, but it& 039;s not immune to the price rises.
… To a consumer, it probably seems insane. …
… During the Q2 results call, current-CEO Tim Cook confirmed that the memory pricing problem is affecting Apple& 039;s bottom line. …
… There& 039;s also the whole thing of preventing consumers from buying fake products that use the brand without authorization. …
… Once again, Apple will probably maintain the MacBook Pro name scheme for this model, but going for "MacBook Ultra" would signify their position to consumers more. …