… A decade previously, former hardware head Dan Riccio raised the need for an AI leader to be on the Apple executive team. He also told Rockwell to make a five-year plan to rework Siri. However, at the time, the top executives weren't that receptive to the idea, and the Siri roadmap wasn't completed. …
… Much of what that will entail is likely to be features we& 039;ve already seen, but Apple has yet to deliver. A new, more personal Siri is expected. …
… The firm said the move will put immediate pressure on Apple to deliver on its artificial intelligence strategy as WWDC approaches. Analysts added that Cook& 039;s exit coincides with what they see as a critical phase in Apple& 039;s AI roadmap. …
… Craig Federighi in a skydiving skit - Image Credit: Apple Federighi was bullish on AI, but certainly didn& 039;t claim that Siri would suddenly become a sentient being. In October 2024, he said that improvements were on the way for Siri, but sentient-like actions weren& 039;t on the roadmap. …