Ultra branding expanding, iPhone Fold & OLED MacBook may join
… The Apple Watch Ultra launched the "Ultra" branding for products Ultra branding gives Apple room to introduce new categories without tying that risk to its most widely sold products. …
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Apple Home hardware chief leaves for Oura
… That kind of impending product cycle doesn& 039;t sound like trouble in paradise. …
The Hikawa Grip & Stand for iPhone is no longer a limited-edition accessory
… The original release also drew criticism for its limited-edition positioning and premium pricing. Readers questioned why an accessibility-focused accessory would be sold as a short-run collaboration rather than a standard product. …
Apple leadership shakeup places Johny Srouji as new hardware chief
… The new role means that Johny Srouji will be overseeing everything from chip fabrication to product design. …
AirPods Max 2 arrive in stores with strong supply & no launch delays
… Apple kept pricing at $549, positioning the product as a refinement rather than a reset.
What to expect from Apple's Q2 2026 earnings on April 30
… It& 039;s the highest revenue quarter of its year, due to the fall product launches and holiday sales period. …
The best signal yet that iPhone 18 won't ship until 2026 has arrived
… Extended production could keep the iPhone 17 in market longer at lower price tiers Extended availability of the iPhone 17 suggests a longer transition between product cycles. …
Ternus will be more decisive than Tim Cook, claims one insider
… "But then he looked at me and said & 039;But Tim is not a product person.& 039;"
Slow-to-arrive Apple Intelligence upgrades delayed new product category launches
… According to the latest "Power On" newsletter from Bloomberg , three unannounced products waiting on AI upgrades equate to "so many Apple product delays." These unreleased, unannounced products include the rumored Home Hub , smart glasses, and a robotic arm upgrade to the Home Hub. …
Mac mini pricing shifts as $599 configuration disappears from Apple store
… From Apple& 039;s side, the move reflects a combination of supply constraints and product positioning. …