New Apple Card promotion could net applicants free AirPods Pro 3
… The new, more aggressive offer could represent a shift in strategy. …
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Ultra branding expanding, iPhone Fold & OLED MacBook may join
… A strategy built around revenue per user Apple& 039;s hardware strategy has shifted toward increasing revenue per user as global smartphone growth slows. …
What the analysts said about Apple's record-breaking second quarter
… Leadership will shift from Tim Cook to John Ternus later in 2026, with Cook known for operational discipline and Services expansion and Ternus tied to hardware execution. The transition points to continuity in a product-led strategy rather than a sharp pivot.
Apple's decades-long relationship with Intel
… It was codenamed "Star Trek," with the goal of porting Mac OS to Intel& 039;s 486 architecture. …
MacBook Neo proves Apple can build a $599 laptop without cheapening the Mac
… The MacBook Neo marks a shift in Apple& 039;s Mac strategy, moving away from years of focusing on premium laptops with higher prices. …
How to keep an older iPad safe, reliable & useful over time
… One practical strategy is to download needed apps on a newer device first. …
Apple's software chief: Who is Craig Federighi?
… This occurred during a time when Apple was reportedly shifting its development strategy for iOS 14 to cut down on the number of buggy releases coming out of Cupertino. …