… That's a key difference from Apple's setup for external linking in the US. Apple was "Big Brother," but Google is a partner for Epic Apple wanted to charge 12% and 27% for external linked product purchases with its new policy that removed anti-steering. …
… The company has said it spent hundreds of thousands of engineering hours and made dozens of product and policy changes to comply with the law. Apple has also accused the Commission of repeatedly changing its expectations during the compliance process. …
… Apple is waging two wars over the App Store , on both sides of the Atlantic. In Europe, it's dealing with the European Commission and the European Union demanding changes to how the App Store earns income, especially for transactions outside the App Store. …
… Apple TV and HomePod remain shared endpoints Apple TV and HomePod participate in Continuity without receiving a comparable shared-context feature in Apple's 2026 announcements. The OS 27 changes for both products focus more heavily on media than on Siri history or structured cross-device work. …
… A more likely scenario is Epic taking advantage of European law changes, such as the Digital Markets Act, which could force Apple to allow third-party app storefronts on iOS, among other policy changes. …