… That's a key difference from Apple's setup for external linking in the US. Apple was "Big Brother," but Google is a partner for Epic Apple wanted to charge 12% and 27% for external linked product purchases with its new policy that removed anti-steering. …
… The European Commission fined Apple 500 million euros on April 23, 2025, after finding that its App Store rules restricted developers from directing customers to offers outside Apple's payment system. …
… When it comes to Apple Maps and Apple Ads, the E.U. doesn't believe they are large enough to be subject to regulation under the DMA. The regulations have also led to Apple holding back from launching some products in Europe, because of DMA compliance concerns. …
… Antitrust bodies around the globe believe that Apple is abusing its market position by preventing third-party iPhone app stores. The EU successfully forced Apple to allow such stores in the bloc, and others are working to follow suit.
… Another report from October 2025 said that Apple spent 7 million euros $8.1 million at the time over the course of a year to lobby EU institutions. It was an equal amount to what was spent on lobbying in the EU by Microsoft and Amazon. Only Meta spent more at 10 million euros $11.6 million . …
… Apple - Apple& 039;s first statement Apple& 039;s initial public salvo in the battle on August 18 was a relatively straightforward affair, consisting of a plainly-written statement that accuses Epic of being in the wrong, by not rectifying "the problem Epic has created for itself." The statement st… …
