… IDC also said the notebook is helping keep some lower-cost options available, easing part of the price pressure affecting the industry. Higher PC prices are likely to persist IDC expects average PC selling prices to climb 17% in 2026 as memory shortages continue to push costs higher. …
… Competitive pressure remains in the region, but the current cycle shows Apple regaining momentum in one of its most important markets. …
… Tensions with major Chinese developers over payments and revenue sharing have added to the pressure. …
… Why Apple customers should care Apple has spent months navigating the same memory market pressures described in the lawsuit. Industry analysts have widely attributed rising RAM and storage prices to AI demand, and the company cited higher component costs when it raised prices on some hardware. …
… Memory prices nearly doubled quarter over quarter entering 2026, and component costs are rising alongside continued investment in AI infrastructure. Higher costs are changing how PC vendors operate, with low-margin systems becoming harder to sustain as component prices rise. …
… They fear that increased competition from lower-priced products from China would undercut American businesses. …
… Rising memory costs are emerging as a near-term pressure point , driven by increased demand tied to AI workloads. …
… Even so, it is under intense pressure to pay more to maintain supplies of its products to consumers. It& 039;s an untenable situation, and at some point it will not be possible for Apple to justify maintaining its current prices. …
… It's also on Amazon for the same price .
… That price today would buy you two of the base Apple Vision Pro , even after Apple's June 2026 price rises. Or it would have done, but the planned Newton didn't stay that price for very long. …