New Apple Card promotion could net applicants free AirPods Pro 3
… Products including Apple Card, Apple Pay, high-yield savings accounts, and installment financing now play a larger role in Apple& 039;s services growth strategy. …
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A long-planned Apple CEO transition meets an analyst-driven AI hype cycle
… Morgan Stanley: transition unlikely to change Apple& 039;s core strategy Morgan Stanley said the CEO transition is unlikely to change Apple& 039;s core strategy, describing the move as a continuation of existing priorities rather than a shift in direction. …
iPhone 17 keeps driving Apple marketshare, as US smartphone sales contract
… Apple& 039;s pricing and carrier strategy continue strengthening its position Carrier relationships remain one of Apple& 039;s biggest advantages in the US smartphone market. Verizon showed the largest shift during Q1 2026, with Apple reaching a 77% share of smartphone sales. …
Formula 1 Apple TV switch didn't get the fan backlash executives feared
… Apple is betting that streaming can grow Formula 1 further Apple has already woven Formula 1 deeply into its entertainment strategy. …
Any tariff refund Apple gets will be reinvested into US manufacturing
… Supply chain shifts reduce risk but don& 039;t remove pressure Supply chain changes remain one of Apple& 039;s main tools for managing tariff exposure, and the strategy has clear limits. …
Apple may be about to post another blockbuster quarter
… Apple is expected to rely on its scale, supply agreements, and inventory strategy to manage those costs. …
New $380 Bank of America AAPL target puts AI in the spotlight
… The firm raised its Apple price target to $315 in December 2025 and pointed to long-term growth opportunities tied to AI, Services, and the strength of Apple's ecosystem. Apple has focused its AI strategy on private, on-device processing and tighter integration across the iPhone, iPad , and Mac . …
Record quarter leads to new $100B share buyback, increased dividend
… For now, Apple is still growing at a pace that supports its current strategy, even as attention shifts to what comes next. …
Apple TV reaping the benefits of stale content on bigger streamers
… Why Apple& 039;s growth is happening now Apple TV& 039;s rise reflects a change in how viewers use streaming services rather than a sudden shift in Apple& 039;s strategy. …
New iPhone MagSafe removal rumor makes no sense at all
Claims that Apple is looking at discontinuing MagSafe make for an attention-grabbing rumor, but fall apart when current iPhone hardware, Apple& 039;s accessory strategy, and the Qi2 standard is considered. …