… Apple raised prices because of extraordinary memory cost inflation rather than demand-related factors. Both firms maintained their ratings and price targets after the announcement. The analysts focused on protecting Apple's profitability as component costs continue rising. …
… Gross margin again exceeded expectations, reflecting a combination of pricing power, premium product mix, and expansion in higher-margin Services revenue. The firm also emphasized share gains across key product categories, driven by strong demand and effective supply chain management. …
… Memory prices nearly doubled quarter over quarter entering 2026, and component costs are rising alongside continued investment in AI infrastructure. Higher costs are changing how PC vendors operate, with low-margin systems becoming harder to sustain as component prices rise. …
… Google says the Tensor G6 delivers a large uplift in AI compute over its predecessor, its main design priority. In raw benchmark terms, Apple's A-series chips have historically led Google's Tensor line by a wide margin. The Tensor's strength lies in AI processing rather than peak CPU or GPU speed. …
… MacBook Neo in Citrus There was also the widely-celebrated launch of the MacBook Neo, a budget-focused MacBook powered by the A18 Pro chip. As for the topics of discussion during the conference call, one will almost certainly be about pricing pressures. …
… Where to buy Apple's MacBook Neo and Dell XPS 13 Apple's budget-friendly MacBook Neo is available now, with discounted prices starting at $589 at press time. You can compare the latest deals and availability across retailers in our MacBook Neo Price Guide , which is updated throughout the day. …