Leaker battle: Will iPhone 18 Pro be aluminum or titanium?
…The rumor mill is still having the aluminum versus titanium debate. iPhone 17 Pro was a return to aluminum for the line. The iPhone 15 Pro and iPhone 16 Pro lines used…
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Apple Maps ads inch closer to release with iOS 26.5 beta 2
…Apple's new business-oriented platform combines device management and promotional tools, while also including compatibility with the new ad system in Apple Maps. The Apple Maps ads, meanwhile, won'…
Expect more 'Ultra' products from Apple, if not by name
Apple is shifting towards producing more "Ultra" products, with high-end devices on the way that may extend the use of the special suffix in new ways. Apple Watch Ultra…
Ultra branding expanding, iPhone Fold & OLED MacBook may join
Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what Pro can cover. Render of the rumored iPhone Fold…
Not dead yet: Apple Vision still has a future
As we've repeated before, and a new report reiterates, the supposed death of Apple Vision Pro and its product team was an exaggeration. There are no signs of "giving…
Apple Maps search ads launch with privacy features
…unspecified date, they are part of the new Apple Business which launches in over 200 countries on April 14. Apple Business brings together device management as well as promotional tools. "Apple…
Apple isn't done with Dynamic Island but shrinking it on iPhone 18 won't be easy
…Ultimately, Apple must balance a sleek look with the essential functionality of its devices. What the rumor likely means for Apple's roadmap The most likely explanation for the leak is…
Potential Apple Vision Pro team dissolution isn't a death knell for the product
A new rumor suggests Apple Vision Pro hardware may be dead, but the dissolution of a team doesn't necessarily mean that pipeline is dead. If anything, it's business…
MacBook Neo, Studio Display XDR, iPhone 17e and more, on the AppleInsider Podcast
Apple released a slew of new devices this week, including the stellar MacBook Neo and iPhone 17e, plus the very good Studio Display XDR, all on the AppleInsider Podcast. MacBook Neo was…
iPhone hardware engineers allegedly get bonuses as Apple tries to prevent poaching
…Apple has seemingly had enough of competitors poaching its employees, and has finally decided to do something about it, a new rumor suggests. Per a pay-walled Bloomberg report on Thursday, Apple…