Ultra branding expanding, iPhone Fold & OLED MacBook may join
…The naming is obvious as it follows Apple's established pattern, using "Ultra" for its most expensive devices. Citing a source familiar with Apple's plans, Macworld says…
Search
Related topics:
Apple
Top stories
There's a way to make a 1TB MacBook Neo, but it's not easy or cheap
…The tradeoff is that upgrades become effectively impossible once the device leaves the factory. Customers must select their storage configuration when purchasing the computer. It's a game of balancing affordability…
Repurposing Macs: How to get more out of your obsolete hardware
If you've upgraded to a new Mac, don't throw away your old one. Here are some ideas of things you can do to get more out of your older Apple…
Mac sales on the rise, prior to RAM & SSD pricing hammering PC market
…A focus on premium hardware and tighter integration with Apple Silicon gives the company more control over demand. A more predictable upgrade cadence also sets Apple apart from competitors that rely on…
Smartphone buyers are more loyal than ever, but they still switch to iPhone
…Samsung and Android are the big winners While iPhone owners are increasingly likely to buy a new iPhone when it comes time to upgrade, the same applies elsewhere. Android loyalty has increased…
MacBook Neo's price has shocked the Windows PC industry
…He specifically called out the limited specifications of the MacBook Neo and how users cannot upgrade. Criticizing Apple for limiting the device to 8GB RAM, he called it a "content consumption…
Apple Business Mail temps Google Workspace users with free email
…Apple Business Mail, alongside new elements for calendars, directories, and device management, gives Apple a business ecosystem similar to collections like Google Workspace and Microsoft 365 tools. A key thing to remember…
MacBook Neo, MacBook Air, MacBook Pro: Early 2026 Buyer's Guide
…MacBook Air [left], MacBook Neo [center], MacBook Pro [right] Apple's catalog of products is set up to provide consumers with both something that fits their budget, and an upgrade path…
iPhone 17 keeps driving Apple marketshare, as US smartphone sales contract
…The US premium smartphone segment remains heavily concentrated around Apple, Samsung, Google, and Motorola. Launch timing matters more in that kind of market because flagship devices drive a large share of upgrade…
New in iOS 26.5: Improved Apple Intelligence availability, more
…The new capability, found in the Notifications area of the Settings application, controls whether notifications from an iPhone can be displayed on another non-Apple device. Notification forwarding was likely meant to…