Apple TV reaping the benefits of stale content on bigger streamers
…Why Apple's growth is happening now Apple TV's rise reflects a change in how viewers use streaming services rather than a sudden shift in Apple's strategy…
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New iPhone MagSafe removal rumor makes no sense at all
Claims that Apple is looking at discontinuing MagSafe make for an attention-grabbing rumor, but fall apart when current iPhone hardware, Apple's accessory strategy, and the Qi2 standard is considered…
Ultra branding expanding, iPhone Fold & OLED MacBook may join
…A strategy built around revenue per user Apple's hardware strategy has shifted toward increasing revenue per user as global smartphone growth slows. The company has leaned into segmentation and higher…
iPhone gets more important as every AI improves, Perplexity CEO says
…Apple Silicon and the shift toward on-device intelligence The argument leans heavily on Apple's hardware strategy. Srinivas calls Apple Silicon "one of their underrated assets," especially as…
Apple's treatment of AI coding apps could be shifting with Replit update
…WWDC begins June 8, and AI agents are expected to become a larger part of Apple's developer strategy.
iPhone stops shooting solo with remote control in Blackmagic Camera
…Blackmagic Design's iPhone camera app The update shifts the camera app beyond standalone recording by tying the iPhone into coordinated production environments. Remote monitoring from Apple Watch, control through Blackmagic…
Short-sighted: John Ternus behind Apple Vision project refocuses
…shifting attention away from the Vision Air in favor of smart glasses didn't help matters either. But it's not the only future product type to impact the headset strategy. There…
Sky Sports blocks Apple, wins F1 streaming victory in UK & Italy
…Apple's Formula 1 strategy still centers on the United States Publicly, Apple has focused its Formula 1 strategy on the U.S. market. Its original announcement emphasized American audience growth…
iPhone Air C1X modem matches Qualcomm speed & wins on latency
…The shift fits Apple's broader silicon strategy as it keeps more key technologies in-house. The company has already moved Mac to Apple Silicon and now extends that approach to…
What the analysts said about Apple's record-breaking second quarter
…iPhone cycle peaks as focus shifts to AI-driven demand Deepwater's Gene Munster said the quarter reflects an iPhone-driven upgrade cycle that has pushed growth sharply higher in recent quarters…