Apple earnings crush Wall Street consensus again, Q2 record smashed
…During Q1, Apple enjoyed some post-holiday product launches, including the M4 iPad Air, the iPhone 17e, the M5 upgrade to the MacBook Air, and the M5 Pro and M5 Max MacBook…
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Ultra branding expanding, iPhone Fold & OLED MacBook may join
…The Apple Watch Ultra launched the "Ultra" branding for products Ultra branding gives Apple room to introduce new categories without tying that risk to its most widely sold products. A…
Some Mac Studio, Mac mini configurations are not available from Apple online
…While the world waits for desktop Macs to get the same treatment, it seems that Apple is preparing for its own product launches. Customers attempting to buy some models of Mac mini…
AirPods Max development involved hundreds of variations over five years
…Inside the design team AirPods Max was reportedly one of the last products Whang worked on in his 22 years at Apple. And throughout that time, Apple was always about being disciplined…
Apple Silicon production testing begins at Intel with 2027 mass shipment target
…It will take some time for Intel to ramp up to full production. Kuo suggests that 2026 is the testing ramp with 2027 as the target for full production and shipment. However…
Apple's home automation updates & new product releases will stretch into 2028
…It's no secret that Apple's new AI push will include several new products like the long-rumored Home Hub. However, the timing of some of those products' releases remains in…
Incredible MacBook Neo demand may finish off Apple's A18 Pro stock
…by Apple as a hit product. So much of a hit that CEO Tim Cook said that Mac had the best launch week ever for first-time Mac customers, with the MacBook…
Apple's Q2 results will be reported on April 30
…It made multiple product launches in March, including some long-awaited items. That list includes the iPhone 17e, the M4 iPad Air, the updated Apple Studio Display, the Apple Studio Display XDR…
Smart glasses race heats up as Apple prepares late-2026 entry
…The strategy echoes earlier Apple products that began with a narrow use case and expanded over time. Apple Watch was not indispensable at launch, and AirPods were initially framed as a convenience…
What to expect from Apple's Q2 2026 earnings on April 30
…But the attention will be turned towards products launched during the quarter itself. That list includes many expected launches, including the M4 update to the iPad Air, the iPhone 17e, the M5…