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The Digital Markets Act is a regulation the European Union introduced in 2022 to reshape how certain technology companies design their products. The DMA includes a long list of rules, but the way those rules are implemented looks very different from company to company. For Apple, the DMA is impacting many parts of our EU users’ experience on our products — from how they download apps and make app payments, to how their Apple products work together. Over the past few months, the European Commission — which is responsible for the DMA — has asked for more feedback from companies and EU citizens a

Regulators claimed the DMA would promote competition and give European consumers more choices. But the law is not living up to those promises. In fact, it’s having some of the opposite effects: Fewer choices: When features are delayed or unavailable, EU users don’t get the same options as users in the rest of the world. They lose the choice to use Apple’s latest technologies, and their devices fall further behind. Less differentiation: By forcing Apple to build features and technologies for non-Apple products, the DMA is making the options available to European consumers more similar. For inst