Say hello to MacBook Neo
…faster for on-device AI workloads 2 and up to 2x faster for tasks like photo editing. 4 The integrated 5-core GPU brings graphics to life while playing action-packed games…
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Apple introduces the new MacBook Air with the M4 chip and a sky blue color
PRESS RELEASE March 5, 2025 Apple introduces the new MacBook Air with the soaring performance of the M4 chip, a gorgeous new sky blue color, and a lower starting price of $999…
Apple introduces iPhone 17e
PRESS RELEASE March 2, 2026 Apple introduces iPhone 17e iPhone 17e delivers incredible value with faster performance, an advanced camera system, enhanced durability, the magic of MagSafe, and double the starting storage…
Apple introduces new iMac supercharged by M4 and Apple Intelligence
…With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1. 1…
Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard
PRESS RELEASE March 4, 2025 Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard CUPERTINO, CALIFORNIA Apple today introduced the faster, more powerful iPad Air with the M3 chip…
Apple reveals M3 Ultra, taking Apple silicon to a new extreme
…Thunderbolt 5 ports on Mac Studio are a game changer for pro users who require faster data transfer speeds for external storage, docking, and hub solutions, and want to be ready for…
Apple debuts iPhone 16 Pro and iPhone 16 Pro Max
…Hardware-accelerated ray tracing gets up to 2x faster for even more realistic light sources and reflections, and Game Mode in iOS 18 unlocks more consistent frame rates while making AirPods, game…
Apple introduces powerful new iPad mini built for Apple Intelligence
…The new iPad mini brings true-to-life gaming with hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — as well as support for Dynamic Caching and hardware…
Apple introduces iPhone 16 and iPhone 16 Plus
…The 5-core GPU is up to 40 percent faster and 35 percent more efficient than A16 Bionic to power stunning graphics performance for Apple Intelligence, and puts a powerful gaming device…
Apple announces Final Cut Camera 2.0
…silicon, ProRes RAW achieves both faster exports and smaller, more flexible files than other RAW formats, delivering an unparalleled post-production experience. In the upcoming releases of Final Cut Pro 11.2…