Apple introduces the new iPad Air, powered by M4
…and creators, to business users and gamers. Even More Performance with M4 M4 brings a significant boost in performance to the new iPad Air, empowering users to be productive and creative wherever…
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Apple empowers developers and fuels innovation with new tools and resources
…Custom product pages enable developers to showcase different content and features that are available in their apps. Now, with custom product page deep links, developers can seamlessly direct people from a particular…
The App Store stopped over $2.2 billion in fraudulent transactions in 2025
…provide users with a secure, trusted place to discover apps, and offer developers a vibrant marketplace to grow their businesses. Delivering on these principles requires vigilance and dedication. As the digital landscape…
Global App Store helps developers reach new heights
UPDATE June 5, 2025 Global App Store helps developers reach new heights, supporting $1.3 trillion in billings and sales in 2024 For more than 90 percent of the billings and sales…
Apple unveils new 14‑inch MacBook Pro powered by the M5 chip
…An Unrivaled Experience with macOS Tahoe The new 14-inch MacBook Pro comes to life with the beautifully designed macOS Tahoe, which delivers powerful features to maximize productivity. 4 Major updates to…
Apple announces changes to iOS, Safari, and the App Store in the European Union
…with Apple’s new business terms for apps in the EU. The changes also include new steps to protect and inform EU users, including: App Store product page labels — that inform users…
“Friday Night Baseball” returns to Apple TV on March 27 for its fifth season
…Fans across 60 countries and regions can enjoy two marquee matchups each week throughout the 25-week MLB regular season, featuring enhanced production quality, expert commentary, and no local broadcast restrictions. Apple…
Apple and Major League Baseball announce July “Friday Night Baseball” schedule
…Available in 60 countries and regions, fans can enjoy two marquee matchups each week with enhanced production quality, expert commentary, and no local broadcast restrictions. July “Friday Night Baseball” Schedule on Apple…
Apple supercharges its tools and technologies for developers
…supporting small businesses,” said Etsy CTO Rafe Colburn. With visual intelligence, apps like Etsy can enhance the user experience by facilitating faster and more intuitive discovery of goods and products. Swift 6…
Apple ramps up investment in clean energy and water around the world
…This is part of a broader strategy to minimize emissions from the use of Apple products through efficiency improvements, engaging with customers around opportunities to decarbonize the grid, and building clean electricity…