We've accepted that yearly updates are normal in the smartphone space. We get a new entry in each smartphone range, and major operating system updates, too. They keep the mill churning, keep putting out new features, new upgrades, new reasons to buy, more reasons for stock prices to go up. What do we get? New stuff. It seems like a good bargain. Except it isn't working. Companies are running out of steam. Even worse, there were signs this would be the case from the very beginning. From the start, very few smartphone ranges changed every year. The tick-tock model meant we got a phone with minim