… As for the rest of the iPhone lineup, Apple might not introduce the base iPhone 18 and the iPhone Air 2 until spring 2027 – as part of a strategy to stagger iPhone release cycles . …
… We also get into smart home frustrations, Apple’s hardware strategy, YouTube growth, and wrap things up with a fun lightning round. …
… Historically, when trying to predict the price of an unreleased Apple product, the best strategy was to “make your guess, then add $100 to that guess.” It blew me away when Apple said MacBook Neo would start at $599 $499 for education! . …
… The film shows who came up with the smart business strategy that helped keep the hype train moving, and who took credit for it. …