Apple CEO Tim Cook confirmed the company would increase product prices in an interview last week. Cook explained that price increases had simply become “unavoidable” amid skyrocketing component costs affecting things like memory and storage. While Apple tried to weather the storm itself, the situation was ultimately “unsustainable.” “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” Cook said in the interview. Cook specifically called out the increasing
Apple announces significant price increases for MacBooks, iPads, more - 9to5MacToday’s price increases affect a ton of different Apple products, including the base starting price on things like MacBook Air, MacBook Neo, and more. Macs MacBook Neo: $699 (up from $599) 13-inch MacBook Air: $1,299 (up from $1,099) 15-inch MacBook Air: $1,499 (up from $1,299) M5 MacBook Pro: $1,999 (up from $1,699) M5 Pro MacBook Pro: $2,499 (up from $2,199) M5 Max MacBook Pro: $4,099 (up from $3,599) iMac: $1,499 (up from $1,299) M4 Max Mac Studio: $2,499 (up from $1,999) M3 Ultra Mac Studio: $5,299 (up from $3,999) iPads iPad: $449 (up from $349) 11-inch iPad Air: $749 (up from
Apple announces significant price increases for MacBooks, iPads, more - 9to5Mac…The price raises could be imminent Some assumed Cook was preparing us for increased prices when the iPhone 18 Pro launches in September, and that wasn’t an unreasonable assumption. That much…
…is every Apple product that hasn’t yet increased in price Apple is ‘working tirelessly’ to find solutions to component shortage as it hikes prices across Mac, iPad and more Apple has…
New iPhone Ultra report has latest pricing and release timing updates Chance Miller | Jun 26 2026 - 8:11 am PT | Jun 26 2026 - 8:11 am PT Apple’s highly anticipated foldable…
…That’s great news for early customers, and the price difference is much more fair going forward. Do more with your Apple products Apple AirTag 2 | Add Find My tracking to keys…
…I’d seen a folding iPhone as a far more niche product than these numbers would suggest. Of course, there’s always a gap between interest level and actual purchases, and crucially…
John Ternus faces critical decisions on iPhone pricing and US manufacturing – FT Ben Lovejoy | Apr 29 2026 - 4:01 am PT | Apr 29 2026 - 4:01 am PT Incoming Apple CEO John…
…What’s your view? Do you think Apple will indeed bring pricing back down once the memory shortage eases and it faces lower component costs, or do you think the new pricing…
…am PT Due to unprecedented cost increases for RAM and storage, Apple has confirmed that price increases are coming for its products. Here’s how much the iPhone 18 Pro is now…
…following roll and bag options, per the U.S. Mint : · Priced at $154.50, a bag of 100 circulating quality $1 coins minted in Philadelphia ( product code 26GBC ) · Priced at $154.50…
…While the increase is modest relative to both the current share price of $270.40 and its prior guidance, it adds to the growing positive sentiment ahead of earnings. Earlier this month…
