Meta

For now, a paid tier is optional, not required. Plus and Meta One subscriptions are mostly made for users who want more control and expanded features, especially influencers and businesses.  Paid subscribers will be able to add features similar to the ad options Meta has used in the past, including the ability to spotlight a Story for additional views, extend Stories by another 24 hours, add custom reactions like Super Hearts, make additional pinned chats in WhatsApp and more.  Other Plus features are more data-oriented, such as the ability to see how many people have rewatched a Story or Reel

The problem is almost entirely due to Meta's customer support now being run by AI. The tech giant made the switch back in March, saying it would enable "24/7 help for account issues like updating your password and settings for your profile."  But with the AI chatbot handling the whole process, humans couldn't step in when suspicious activity began. That allowed hackers to carry out the social engineering-style attack and pull it off multiple times before anyone noticed. Per Cybersecurity News, security researchers ZachXBT and Dark Web Informer were the first to publicly expose the exploit, but