Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
… As part of this shift, you’ll see us begin to retire features that don’t align with where we’re headed. …
… The original claim from a leaker suggested Xbox wouldn’t sell its next-generation console directly to consumers, instead shifting to OEM-branded hardware from companies like ASUS or MSI. …
… As part of this shift, you’ll see us begin to retire features that don’t align with where we’re headed. …
… Read more : Xbox hiring new marketing managers following disastrous 'This is an Xbox' ad campaign Read more : Microsoft unveils plan for Project Helix and what fans can expect out the new Xbox Read more : Xbox executives Asha Sharma and Matt Booty outline their plans for the future of Game Pass Thi… …
… Now, the company is returning to Xbox branding across the board. …
… But the bigger shift is philosophical. …
… This shift includes reversing previous strategies, cutting costs, canceling projects, and planning increased investment to enhance Xbox content and brand reputation. …
… A change to Xbox branding and fresh guidelines for its developers have also been revealed recently. …
… Alongside Matt Booty, Sharma confirmed that Microsoft Gaming branding is being dropped in favor of a renewed focus on Xbox, signaling a shift back to identity and clarity. …