…Rising component costs and supply constraints may delay launch, increase prices, or force hardware changes, complicating Xbox's new affordability-focused strategy. 0:00 / --:-- Use left and right arrow keys to seek…
…It’s trying to speed up overdue updates for features on console, it’s changing Game Pass to try to bring down the cost, and it’s even ditching the “Microsoft Gaming…
Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.” In a joint memo with Xbox chief content officer Matt…
…Xbox fans need to hold their patience a little longer to see real change. Contracts, macroeconomics, and previous strategies are not something that can be unravelled over night. It'll be interesting…
…Speaking of previous strategies, Sharma also quickly reversed Microsoft’s “This is an Xbox” marketing campaign last month. I’m told the ads were deeply unpopular inside of Xbox, and outside of…
…to commit to any major changes. Exclusivity is a thorny issue for fans, particularly because there has been a lack of clarity on Microsoft’s strategy here over the past two years…
…Our players cover a wide breadth of geographies, preferences, and tastes, so while there isn't a single model that's best for everyone, this change responds to a lot of feedback…
…Add TweakTown as a source on Google Similar News Stories Xbox 'Project Helix' launch could be delayed by the ongoing memory crisis Xbox executives Asha Sharma and Matt Booty outline their plans…
…March 2026 and we may see those results reflecting in upcoming earnings calls with respective executive management teams. Best Deals: Ghost of Yōtei PS5 Today 7 days ago 30 days ago $69…
…The division changed leadership after Phil Spencer retired, with Sharma then taking the helm and bringing a new emboldened and energetic spirit to Xbox. After revealing the next-gen Project Helix hybrid…