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Following years where Xbox's strategy left many of its fans disappointed , the new direction taken by the new head Asha Sharma seeks to re-establish a positive relationship with its now…
…But Microsoft has pushed much harder on being a multiplatform publisher, and because of this I don’t expect much clarity on its exclusives strategy anytime soon. Microsoft will keep testing different…
…This early comparison suggests a major shift in Samsung's foldable design strategy for 2026.
…They might take comfort, then, in Xbox’s new chief strategy officer’s belief that console gaming remains “important, durable, and still growing.” That was a sentiment Matthew Ball shared with Bloomberg…
…to Samsung’s strategy. Don’t want to miss the best from Android Authority ? Set us as a favorite source in Google Discover to never miss our latest exclusive reports, expert analysis…
…Both Sony and Microsoft used their showcases as a way to confirm they’re refocusing on tried-and-true strategies like exclusive games and single-player blockbusters. Meanwhile, every publisher in existence…
…The findings point to a mixed strategy. Don’t want to miss the best from Android Authority ? Set us as a favorite source in Google Discover to never miss our latest exclusive…
Stellar Blade 2 will be self-published, allowing marketing strategies based on franchise’s ‘unique appeal’ Eve will return. Scott Duwe Senior Staff Writer | May 11, 2026 11:48 am Screenshot via…
…Ball answered a question about Xbox’s exclusivity strategy in three parts. To paraphrase, big handpicked first-party games like Gears and Clockwork Revolution will be exclusives in perpetuity. Games designed to…
…strategy. However, ever since a major executive shake-up that saw Asha Sharma take over as the division’s new CEO, signs have been pointing toward a return to Xbox exclusives — which…
