'The big things that we're thinking about'
…s controversial “This is an Xbox” ad campaign that de-emphasized the centrality of playing Xbox games on an Xbox console. On day 60, she announced the Game Pass price cut and…
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Microsoft confirms it nixed the 'This is an Xbox' campaign and is resetting how Xbox presents itself
…New Xbox CEO Asha Sharma has ended the controversial "This is an Xbox" campaign, stating it didn't represent the brand. The campaign, which emphasized cloud gaming over hardware sales, faced criticism…
Microsoft's Recall feature faces new privacy concerns after fresh exploit
…Windows 11 speed boost isn't 'cheating' because Linux and macOS also do it Microsoft's controversial Recall AI feature is finally available on all Copilot+ PCs Apple sneaks Microsoft Windows Recall…
Microsoft warns AI chatbots are luring users to cryptojacking malware disguised as trusted PC utility downloads
…Similar News Stories Microsoft confirms its Windows 11 AI Agents hallucinate and pose a serious security risk Microsoft's controversial AI feature for Copilot+ PCs won't be there at launch AMD…
Tesla AI5 AI chip taped out in partnership with Samsung and TSMC
…for AI and robotics Elon Musk says Samsung's new Texas fab will be dedicated to making Tesla's next-gen AI6 chips Latest News Sony raises PS Plus price after making…
NVIDIA's latest driver quietly adds the first signs of DLSS 5 Neural Rendering support
…NVIDIA announces DLSS 5, which leverages AI to generate 'photoreal' graphics and lighting in real-time Read more : DLSS 5 is a game-changer, but this first look is controversial The technology…
Biostar teases next-gen AMD motherboards to Computex 2026, and it could be our first look at the Zen 6 platform
…The company will also use Computex to highlight its edge AI systems built on NVIDIA Jetson platforms and AI PC solutions powered by Intel and AMD processors. Thank you to our major…
Analyst: Xbox will start relying more heavily on ads for indirect monetization
…could change game graphics forever Google begins its deployment of ads in AI chatbot conversations Interstitial ads in full-priced games would be unfair, Take-Two CEO says Latest News Xbox launches…
Xbox reveals new boot-up sound for the first time in years, releases next week
…Since taking over earlier this year, Sharma has overseen sweeping changes across the division , including the return to the " We Are Xbox " branding, Project Helix announcements, Game Pass pricing changes, and a…
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