Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Xbox hires for a major new comms role to "protect and elevate" the brand, pointing to a PR strategy shift
Search
Xbox's VP says its next-gen "Project Helix" hardware will be available as a first-party console
… The original claim from a leaker suggested Xbox wouldn’t sell its next-generation console directly to consumers, instead shifting to OEM-branded hardware from companies like ASUS or MSI. …
PC shipments have gone up in 2026 despite rising costs — Here's why the worst is yet to come
… " Market growth will ultimately hinge on supply chains, says Counterpoint, as well as the ability to shift away from " low-margin models to more sustainable mid-tier and premium segments. …
"Team Green" returns: Xbox employees ditch @microsoft.com for new @xbox.com emails
… Now, the company is returning to Xbox branding across the board. …
Dell is scrubbing its failed Premium brand from the web
… Dell seems to agree, as evidenced by the company shifting back in one release cycle. …
Xbox or XBOX? CEO Asha Sharma polled nearly 20,000 fans, and their answer is surprising
… The standard "Xbox" branding just looks cleaner and reads off the page better, at least for me. …
Surface fans say the brand they once trusted is now stagnant and overpriced
… Despite the original consumer Surface device, the Surface Pro, being updated regularly, the brand as a whole has shifted away from innovation in favor of safe and conservative design. …
Sony's PlayStation exclusives aren't coming to Steam or PC any longer, putting pressure on Xbox
… But Sony's shift away from Steam and PC undoubtedly puts some pressure on Xbox, and it will be interesting to see if some changes come in response. …
Is Xbox Game Pass finally making sense?
… One of the biggest findings claims that 62% of respondents no longer purchase full-price games, with audiences increasingly shifting away from ownership and instead rotating through whatever they’re currently playing. …
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative
… We are Xbox." Yet another popular move from Xbox This rebranding coincides with a massive overhaul of the Xbox Game Pass service. …