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Showing top 20 results for "Game Pass strategy"

Related topics: Call of Duty
gamesindustry.biz

"Not surprising at all" – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026

… But not surprising." Piers Harding-Rolls of Ampere Analysis agrees that "the commercial reasoning for pursuing a subscription-first strategy for new releases the size of CoD has not been realised." "Its inclusion in Game Pass was hoped to turbo-charge the service," he says, "but these short-term in… …

Apr 22, 2026 · News by Jon Hicks Editorial Director
gamesindustry.biz

"They wouldn't look at any game that was less than £50 million" Why Tencent's all-in strategy didn't suit Bulkhead

… We're not secret about that." Instead, the idea is to supply a steady drip feed of content, gradually build up the community, and then eventually release on console "in one big package." It's an approach that stands in stark comparison to Tencent-backed Highguard – a game that seemingly followed an… …

Mar 25, 2026 · Feature by Alex Forbes-Calvin Contributor