… PlayStation's management changed its console-exclusive strategy around 2020, after one of the company's biggest exclusive games moved platforms. When Horizon Zero Dawn launched on PC , it was seen as a monumental shift in PlayStation's strategy, with other big name titles soon following suit. …
… Since taking over as CEO in February 2026, Sharma has said Xbox would "reevaluate" its approach to exclusives , but without committing to any major changes that would partially or entirely reverse Spencer's strategy. …
… Xbox Changes Branding to XBOX Sharma is known to take feedback from Xbox users, but the latest marketing trick has put its players firmly in the driving seat. Posting a poll on Twitter, the CEO asked her followers to vote for either Xbox or XBOX. …
… Take-Two CEO Says GTA 6 Should Cost "Way Less" than What It's Worth As first reported by IGN, Zelnick commented on GTA 6 's pricing strategy during the iicon gaming executive conference, saying Take-Two aims to charge "way, way, way less of the value delivery." The CEO did not offer any specific nu… …
… The good thing is that Xbox seems to know this, initiating major leadership and operational changes to address these concerns. Most notably, Phil Spencer’s four-year tenure ended, and he was replaced by Asha Sharma as CEO of Microsoft Gaming . …
… Related ‘We Will Reevaluate Our Approach’ Xbox Considering Changes to Exclusivity Strategy Xbox CEO Asha Sharma and CCO Matt Booty confirm the company is reconsidering its recent move away from exclusive first-party games. …
… This announcement is a notable departure from the publisher's usual long-term release strategy. …
… These corporate updates usually mean big changes are coming to the wider Xbox network. …